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What Chinese Want: Culture, Communism and the Modern Chinese Consumer Tom Doctoroff
Publisher: Palgrave Macmillan

15, his first as the Communist Party's general secretary, with brief prepared remarks that stood in sharp contrast to the lengthy, theory-heavy statement delivered by his predecessor, Hu Jintao, when he took the top job in 2002 . The line comes from What Chinese Want: Culture, Communism and China's Modern Consumer, a new tome from Tom Doctoroff, chief executive of advertising agency JWT in Shanghai and the doyen of foreign marketers in China. €�Unlike many developing countries, China has a long tradition of education and reading, culture and literature,” Jo Lusby, head of Penguin China, told me in Beijing this week. A senior administration official who often deals with the Chinese leadership said: “As they begin to manage their many constituencies, their politics is looking more like ours. Williams' achievement with this documentary -- telling the story of modern China in six hours -- is remarkable. The parents of the 70s generation suffered the cultural revolution and indeed many of them will remember that tumult in Chinese history themselves; their grandparents could have been on the Long March and many of the 70's generation were born That China they were born into was closed, communist and traditional. Today marks our official launch of WHAT CHINESE WANT: CULTURE, COMMUNISM, AND CHINA'S MODERN CONSUMER—a book written by our Tom Doctoroff, CEO of JWT Greater China. And English-language books — from novels to learning aids — are in demand among those who want to improve their language skills. As Andy would say, Ai lives in Caochangdi, a village in suburban Beijing favored by artists, where, like an art-king in exile, he regularly greets visitors come to pay homage to his vision of a better China. Both cities looked modern, all cars on the roads were new. Doctoroff, who is also the author of What Chinese Want, Culture, Communism and China's Modern Consumer, argues there are fundamental differences between Chinese and Western consumers. China imposed the one-child rule in 1978 to curb the growth of its massive population. Hardline Communism may have stalled Chinese literature, but it did not stamp it out. China expert Tom Doctoroff discusses what makes China tick, and how the country's distinguishing traits define and explain the country. The Chinese publishing it did not stamp it out. €�While the world fixates on what the Fed and the ECB have up their collective sleeves to stem the sovereign debt contagion and to spur growth, it appears to me that the policy prescriptions might need to include China,” wrote Mike They must have lots of warehouse space, so it took a while to fill those up and now weak consumer purchases around the world is causing Chinese inventory to overflow. But what is less talked about is that 70's generation; their parents and uncles and aunties who built the modern China that they have inherited. €�In order to charge a price premium, public consumption must be dramatized,” said Mr. His signature work, Sunflower Seeds—a work of hallucinatory intensity that was a sensation at the Tate Modern in London in 2010—consists of 100 million pieces of porcelain, each painted by one of 1,600 Chinese craftsmen to resemble a sunflower seed. In part two, "The Mao Years (1949-1976)," she records the Great Leap Forward and the Cultural Revolution.